Brief Description
This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention – the combinations that maybe shouldn’t work but just do.
Full Description
Colour is one of the essential elements of many branding designs. It can help give an identity personality and warmth, express emotion, communicate messages in an unconscious and subtle way and it can keep or navigate the viewer’s interest, drawing the eye and making elements stand out.
This book explores colour palettes in graphic design that surprise, engage, challenge and grab our attention – the combinations that maybe shouldn’t work but just do. These are palettes that break the established rules and laws we have been taught about colour theory and remind us that colour can be fun as well as meaningful.
Author Biography
Counter-Print came out with a quarterly newspaper and later graduated to editing, designing and publishing books of their own.
First and foremost Counter-Print is an online book shop and they sell new books on design from a variety of publishers as well as stationery and homeware.
